According to Euromonitor International ‘premiumisation’ will be a key trend through to 2030. While premiumisation may not seem like anything new, what has changed is the motivation behind consumers’ purchasing decisions.
Brands are putting more and more effort into making their products aesthetically pleasing. In this digital society, where everything is shared on social media, the product not only needs to stand out on shelf, but it needs to be ‘Instagrammable’.
The rise in this mega trend is leading to brands increasingly wanting more from their packaging. Here we look at how label technology can significantly increase shelf impact