According to Euromonitor International ‘premiumization’ will be a key trend through to 2030. While premiumization may not seem like anything new, what has changed is the motivation behind consumers’ purchasing decisions.

Premiumisation News

  • Instagrammably Yours

    Brands are putting more and more effort into making their products aesthetically pleasing. In this digital society, where everything is shared on social media, the product not only needs to stand out on shelf, but it needs to be ‘Instagrammable’

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