2019 was a special year for Taylors Wines, the world’s most awarded winery and top Australian wine maker, as it celebrated its 50th anniversary. To mark the occasion the package was given a digital transformation with the integration of NFC and Augmented Reality.
Mosaic printing is a digital print solution that uses a seed design file to generate millions of unique labels.. Mosaic can be applied to an entire background, an enclosed shape, or a combination if desired.
With its iconic logo, heavy bottle and tactile effects the Desperados packaging has been a great driver of the brand equity. However, the old design didn’t capture the true festivity of the brand and with external factors, such as increased competition, it was time for a change.
HiteJinro, Koreas No. 1 alcoholic drink company have and Multi-Color have had a successful partnership for decades. A partnership driven by offering innovative and premium label solutions, this vibrant project was no different, with 72 different designs of body labels, all randomly mixed.
This year, Mumm launched their fifth Art Edition visualised by renowned German photographer Kristian Schuller. The sparkling wine brand opted to use photographs for the basis of the label design on this limited edition.
For the past few years Heineken in France has embarked upon a vibrant summer campaign featuring mixed design, pressure sensitive labels. Consumers appreciate the collectible and variable element of the designs and the promotion has received a fantastic market response.
It has recently been announced, due to Heineken’s sponsorship role that after 35 years, the Grand Prix will return to Zandvoort in the Netherlands. Heineken has embraced this news and has brought the excitement to the Netherlands by customizing their bottles with limited edition, Formula 1 labels.
Packaging Digest' recently claimed that ‘If aesthetically pleasing packages can influence the consumer to pick up and touch the product, they are 80% more likely to place it in their cart than return it to the store shelf.’