• Desperados Redesign

    With its iconic logo, heavy bottle and tactile effects the Desperados packaging has been a great driver of the brand equity.  However, the old design didn’t capture the true festivity of the brand and with external factors, such as increased competition, it was time for a change.
  • Cheers! Prost! TChin-TChin!

    For the past few years Heineken in France has embarked upon a vibrant summer campaign featuring mixed design, pressure sensitive labels. Consumers appreciate the collectible and variable element of the designs and the promotion has received a fantastic market response.
  • Limited edition customization goes collectable

    It has recently been announced, due to Heineken’s sponsorship role that after 35 years, the Grand Prix will return to Zandvoort in the Netherlands. Heineken has embraced this news and has brought the excitement to the Netherlands by customizing their bottles with limited edition, Formula 1 labels.