2019 was a special year for Taylors Wines, the world’s most awarded winery and top Australian wine maker, as it celebrated its 50th anniversary. To mark the occasion the package was given a digital transformation with the integration of NFC and Augmented Reality.
MCC’s partner in developing Interactive Labels, Talkin’ Things share their knowledge and insights on Smart Packaging and illustrate how not only the brand owner, but the entire supply chain can benefit.
Today's consumers live in a rapidly digitalising world that is seamlessly integrating into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and food service landscapes.