• Desperados Redesign

    With its iconic logo, heavy bottle and tactile effects the Desperados packaging has been a great driver of the brand equity.  However, the old design didn’t capture the true festivity of the brand and with external factors, such as increased competition, it was time for a change.
  • Reuse

    Beverage manufacturers from around the globe are rapidly converting to the graphic and performance benefits of pressure sensitive labels. However, traditional constructions are not compatible with returnable bottle systems.